ChillhopGuru Consultancy

Build a smarter
independent music business.

Practical consultancy for independent record labels, start-up labels and playlist curators who want to grow with better systems, clearer positioning and more efficient release workflows.

2017 Founded
600+ Artists released
1B+ Streams

I have built the thing
I advise on.

ChillhopGuru Recordings has grown from an independent label into a catalogue-driven music business working with hundreds of artists across lo-fi hip-hop, chillhop and jazzhop.

My consultancy is built around practical execution: release systems, artist submissions, playlist strategy, catalogue thinking, automation, positioning and the operational details that make independent music businesses easier to run.

Learn the systems behind
ChillhopGuru.

ChillhopGuru was not built from a single viral moment. It was built through years of catalogue development, artist relationships, playlist thinking, release consistency and operational problem-solving.

Consultancy sessions can cover the practical side of building a modern independent music operation: how to structure submissions, organise releases, manage artists, grow catalogue value, use playlists intelligently and automate repetitive label work.

Learn how I built this
01

Independent labels

Improve your release process, artist communication, catalogue strategy, submissions flow and operational systems.

02

Start-up labels

Build the foundations properly: positioning, contracts, release cadence, artist onboarding, admin workflows and early growth strategy.

03

Playlist curators

Turn curation into a more structured brand with clearer audience positioning, submission systems and monetisable opportunities.

04

Workflow automation

Identify repetitive label tasks that can be automated, from submission handling to release admin, content scheduling and reporting.

Release strategy Submission forms Artist onboarding Playlist positioning Catalogue growth Label automation Workflow design Brand positioning Operational systems

Work with me

Ready to build a better
music operation?

Tell me what you are building, where you are stuck and what you want your label, playlist brand or release system to become. I will help you turn the moving parts into a clearer, smarter operation.

Book a consultancy conversation